About UMI & Co

UMI & Co., formally ONE FOR YOU AND ONE FOR ME,   resulted from creator Efemini combining her passion for travel, unique sense of style and love of shopping . After constantly being asked where she found pieces from her well-travelled wardrobe, Deborah decided to open it up for others.

fashionLaunched in May 2005, the London based online boutique presents unique and new fashion labels from around the world alongside rare vintage pieces creating the ultimate global fashion collection.

Sometimes girly, sometimes quirky but always unique, the boutique is for those who have their own sense of style. Unrestricted by traditional fashion seasons and unphased by the latest ‘celebrity endorsed must have’ the  boutique is updated weekly with new pieces making the store a constant source of exciting new stock. With only one or just a handful of pieces available in each style, buying from UMI & Co. is a truly unique shopping experience.

The recent name change came about after Deborah’s travels to Japan.  She was inspired by what she experienced and decided to  direct the boutique in a more esoteric and random direction.

With Umi, meaning ocean in Japanese, the newly named boutique will open up to new exciting elements and will soon include more underground and exclusive labels, beauty products and ceramics.